• Discover Dynamic Yield
  • Learning Center
  • XP2 Newsletter
  • Discover Dynamic Yield
  • Learning Center
      • Take your knowledge to exponential levels
      • XP2 HubTake your knowledge to exponential levels
      • Learning PathsCurated courses on key skill areas
      • TalksEngaging discussions taking place in CX
      • ArticlesAn expansive collection of in-depth playbooks
      • EncyclopediaA glossary of experience optimization terms
      • Inspiration LibraryPersonalization examples from real brands
      • Personalization MaturityHow global businesses prioritize personalization
      • Guides & reportsComprehensive topic-specific materials
      • BenchmarksIndustry performance metrics and insights
    • Rooted Personalizationnew Learn a scalable methodology for building an audience-based personalization program. Find out more →
  • XP2 Newsletter
  • en
    • English
    • Español
    • Deutsch
    • Français
    • 日本語
XP² Newsletter XP² Newsletter Open Nav

Sign up for the XP² newsletter

Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox
You may unsubscribe at any time. Visit our privacy policy to learn more about how we process your data and your rights as a data subject.

Thanks for
signing up!

Personalization Examples Personalization Examples Content Personalization

Drive purchases with relevant, on-theme content and products within newsletters

Industry

eCommerce

Channel

Email

Impacted Pages

Email

Experience Type

Recommendations

Implementation Effort

Low

Tags

Product Recommendation Strategies

No dependency on cookies

For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →
Who:

Large international sunglass retailer

Strategy:

This company is able to send relevant products in every blast email with recommendation widgets. Use a personalization algorithm together with filters that match the email theme. For example, recommend sunglasses by user affinity, so each user will see sunglasses that fit their own style and brand.

Drive purchases with relevant, on-theme content and products within newsletters Drive purchases with relevant, on-theme content and products within newsletters

More from our Inspiration Library

Content Personalization

Personalize email content by intent to drive efficiency and conversions

VIEW NOW
Content Personalization

Show products available with loyalty points to drive discovery and increase revenue

VIEW NOW
Content Personalization

Personalize emails by affinity to drive engagement and conversions

VIEW NOW
Content Personalization

Auto-recommending content upon finishing an article

VIEW NOW
MORE PERSONALIZATION EXAMPLES

Receive a free consultation to identify the use cases optimized for your business

Request a Demo Now

What real growth looks like with personalization

  • +88% Conversion Uplift with Mastercard Predictive Spend Insights
  • Making Personalization a Breeze for Leading Financial Institutions
  • +10.3% uplift in add-to-cart rate
  • 39% decrease in same-month cancellations
  • 16% contribution to D2C revenue from Dynamic Yield
  • 16% of revenue from recommendations
  • +13.5% increase in grocery subscriptions
  • +8% uplift in AOV
  • 14% uplift in click rate with Experience Email
  • Incremental average check size

Make hyper-personalization a reality

Transform simple customer transactions into enduring relationships and unlock a new horizon of growth

Contact Sales Watch a product demo
  • gdpr icon
  • socii icon
  • ccpa icon
  • iso icon

Key Capabilities

  • Discover
  • Target
  • Recommend
  • Engage
  • Optimize

Industries

  • eCommerce
  • Financial Services
  • Restaurants
  • Grocery
  • B2B eCommerce
  • Travel
  • iGaming
  • Media

Why Dynamic Yield

  • Industry-Leading Services
  • Global Scale
  • Real Impact
  • Personalization AI
  • Rich Partner Network
  • Enterprise-Grade Security

Company

  • About Us
  • Events
  • Press
  • Blog
  • Contact
  • Become a Partner
  • Request Demo
  • We’re hiring!
Take your knowledge to exponential levels
  • Articles
  • Learning Paths
  • Rooted Personalization
  • Personalization Examples
  • Guides
  • Talks
  • Encyclopedia
  • Benchmarks
  • Recommended Guides:
  • Personalization
  • A/B Testing
  • Conversion Rate Optimization
  • Shopping Cart Abandonment
  • Product Recommendations
  • Omnichannel Retailing
  • eCommerce Conversion Rate Optimization
  • Personalization Statistics
  • Checkout Optimization
  • eCommerce Personalization
  • Omnichannel Personalization
  • Shopping Cart Abandonment Rate
Mach logo
  • en
    • English
    • Español
    • Deutsch
    • Français
    • 日本語
Privacy Notice Terms of use © 2025 Dynamic Yield by Mastercard