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Personalization Examples Personalization Examples Abandonment and Reengagement

Sending time-based cart abandonment emails with recommendations

Industry

eCommerce

Channel

Email

Impacted Pages

Email

Experience Type

Recommendations, Triggered Emails

Implementation Effort

Medium

Tags

Affinity-Based Personalization, Checkout Optimization, Product Recommendation Strategies
Who:

The second largest online grocery retailer in the world

Strategy:

To recapture cart abandoners, the retailer targets these visitors 3 hours after abandonment using trigger emails reminding them about items in their basket and inserting personalized recommendations.

Show this use case for:
Sending time-based cart abandonment emails with recommendations Sending time-based cart abandonment emails with recommendations
Hypothesis:

While cart abandonment is a natural occurrence, it shouldn’t be seen as a lost cause. Brands can effectively recapture potentially lost sales through the strategic use of triggered emails. Sent automatically to a visitor based on their behavior, in this case, leaving a site with items in their cart, teams can use the opportunity as a reminder of what has been left behind, include personalized recommendations, and offer promotional deals to help close the conversion loop.

Templates that can be used to achieve this:

Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.

Discover the Template Library

Cart Reminder Email

More from our Inspiration Library

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Optimize the right messaging to nudge customers to activate their card

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Abandonment and Reengagement

Get disengaged customers to come back to your institution with relevant, timely, and personalized offers

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Notify users when a product they did not end up buying is available at a lower price

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MORE PERSONALIZATION EXAMPLES

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What real growth looks like with personalization

  • +88% Conversion Uplift with Mastercard Predictive Spend Insights
  • Making Personalization a Breeze for Leading Financial Institutions
  • +10.3% uplift in add-to-cart rate
  • 39% decrease in same-month cancellations
  • 16% contribution to D2C revenue from Dynamic Yield
  • 16% of revenue from recommendations
  • +13.5% increase in grocery subscriptions
  • +8% uplift in AOV
  • 14% uplift in click rate with Experience Email
  • Incremental average check size

Make hyper-personalization a reality

Transform simple customer transactions into enduring relationships and unlock a new horizon of growth

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  • Shopping Cart Abandonment
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  • Checkout Optimization
  • eCommerce Personalization
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