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Personalization and Testing Frameworks

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Targeting & Personalization Article

AI and Personalization Can Close the Empathy Gap

by Yaniv Navot
Targeting & Personalization Article

Why Gen Z Craves Personalized Restaurant Experiences

by Ori Bauer
Targeting & Personalization Article

Personalization Unfolded

by Liz Steelman
Data & Analytics Article

Organizing Personalization Around Revenue Goals: A 4-Step Method for Financial Institutions

by Erika Whitestone
Targeting & Personalization Article

Unlocking Personalization in Financial Services: The Power of Audience Strategy

by Erika Whitestone
Targeting & Personalization Article

Make it rein this Holiday with a scalable approach to personalization

by Ben Malki
A/B Testing & Optimization Article

Prioritization Template for Personalization Program Management

by Kamal Karim
A/B Testing & Optimization Lesson

There are no failed A/B tests: How to ensure every experiment yields meaningful results

by Alex Fitzgerald
A/B Testing & Optimization Lesson

Guidelines for running effective Bayesian A/B tests

by Ron Kenett and David Steinberg
A/B Testing & Optimization Lesson

A/A testing and decision making in experimentation

by David Steinberg and Ron Kenett
Personalization & Targeting Lesson

Strategizing for omnichannel personalization at scale

by Shana Pilewski
Advanced Experimentation Lesson

Server-side testing and personalization explained

by John Peeler
client-side vs server-side
A/B Testing & Optimization Lesson

Client-side vs server-side A/B testing and personalization

by John Peeler
client-side A/B testing
Advanced Experimentation Lesson

Client-side testing and personalization explained

by John Peeler
personalization framework
Personalization & Targeting Lesson

Building a personalization framework designed to scale

by Shana Pilewski
Frequentist approach
Advanced Experimentation Lesson

The Frequentist Approach to A/B Testing

by Siva Gabbi
bayesian approach
Advanced Experimentation Lesson

The Bayesian Approach to A/B Testing

by Siva Gabbi
user affinity
Personalization & Targeting Lesson

One-to-one targeting with affinity-based personalization

by Shana Pilewski
a/b tests
A/B Testing & Optimization Lesson

The impact of A/B tests and personalization on SEO

by Yaniv Navot
optimization analytics
Advanced Experimentation Lesson

The role of optimization analytics in experimentation

by James Flory
outlier detection
Advanced Experimentation Lesson

Outliers detection in A/B testing

by Gidi Vigo
Diff Agency
CRO & Growth Marketing Article

Partner Spotlight: Diff Agency

by Shana Pilewski
a/b testing
A/B Testing & Optimization Lesson

How to analyze and interpret A/B testing results

by Shana Pilewski
segmented A/B tests
A/B Testing & Optimization Lesson

Segmented A/B tests: Avoiding average experiences

by Yaniv Navot
Machine Learning Based Optimization vs. A/B Testing
A/B Testing & Optimization Article

Machine Learning Based Optimization vs. A/B Testing

by Shana Pilewski
email A/B testing
CRO and Growth Marketing Lesson

The right and wrong way to do email A/B testing

by Yaniv Navot
conversion rate ideas
CRO and Growth Marketing Lesson

How to never run out of conversion rate optimization ideas

by Yaniv Navot
multivariate test
Advanced Experimentation Lesson

The complex nature of running multivariate tests

by Yaniv Navot
optimization KPI
Advanced Experimentation Lesson

Choosing the right optimization KPI for your A/B tests

by Gidi Vigo
Targeting & Personalization Article

Next-Level Personalization Using The Holistic Approach

by Ismaël Sow
A/B Testing & Optimization Lesson

Building an experimentation growth plan: A Kopari Beauty case study

by Shana Pilewski
conversion attribution
A/B Testing & Optimization Lesson

Understanding conversion attribution scoping in A/B testing

by Gidi Vigo
Data & Analytics Article

Battling the Devils in Your Analytics & Optimization Data

by Yaniv Navot
session based attribution
Advanced Experimentation Lesson

Why session-based attribution is flawed in A/B tests

by Idan Michaeli
traffic allocation
A/B Testing & Optimization Lesson

Choosing the right traffic allocation in A/B testing

by Yaniv Navot
CRO & Growth Marketing Article

We Drank Our Own Brew & Here’s What Happened: A B2B Optimization Story

by Yaniv Navot
frequentist vs bayesian
A/B Testing & Optimization Lesson

Frequentist vs. Bayesian approach in A/B testing

by Idan Michaeli
A/B Testing & Optimization Article

Patience: the Holy Grail of Optimization Success

by Yaniv Navot
A/B Testing & Optimization Article

Challenges Publishers Are Facing Today with A/B Testing

by Yaniv Navot
Data & Analytics Article

Into the Great Unknown: Understanding and Leveraging Dark Social Traffic

by Yaniv Navot
Debunking 4 Common Personalization Myths
Targeting & Personalization Article

4 Common Personalization Myths Marketers Need to Stop Believing

by Jacob Silber
Web analytics decision making
Data & Analytics Article

7 Questions to Improve Your Data-Based Web Analytics Decisions

by Claudiu Murariu
optimization objective
A/B Testing & Optimization Lesson

Choosing the right conversion optimization objective

by Gidi Vigo
Multi-armed bandit
A/B Testing & Optimization Lesson

Beyond A/B testing: Multi-armed bandit experiments

by Yaniv Navot
Buyer Legends Interview
A/B Testing & Optimization Article

Buyer Legends Book Interview: Best-selling Authors Jeffrey & Bryan Eisenberg with Anthony Garcia

by Ohad Flinker
CRO plan
CRO and Growth Marketing Lesson

Developing a conversion rate optimization strategy

by Yaniv Navot
Infographic: The Difference Between CTR and Revenue Based Tests
A/B Testing & Optimization Article

The Difference Between CTR and Revenue Based Tests

by Dynamic Yield Marketing
5 Reasons Why I Stopped Following A/B Testing Case Studies
A/B Testing & Optimization Article

5 Reasons Why I Stopped Following A/B Testing Case Studies

by Yaniv Navot
landing page optimization
CRO and Growth Marketing Lesson

The core principles of landing page optimization

by Yaniv Navot
statistical significance
A/B Testing & Optimization Lesson

Why reaching and protecting statistical significance is so important in A/B tests

by Idan Michaeli
a/b testing
A/B Testing & Optimization Lesson

An introduction to A/B testing and optimization

by Yaniv Navot

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